Laydowns are a great way to capture a family of products—and always a fun challenge to shoot. Creating the right setup to highlight all the varied shapes, sizes, colors and textures is paramount.

To make the shoot for The North Face winter gear more efficient, we ran two sets—one dedicated solely to the laydown, and the other focused on capturing shots at an angle. With the assistance of stylist Todd Templeman, we arranged each piece, adjusted it, and then arranged it some more to create an elevated and equilibrated look. With laydowns every centimeter nudge is important! Planning ahead for a variety of horizontal, square, and vertical layouts, we delivered no shortage of cozy compositions for this winter collection.