Man Crates however you dad
For this Father’s Day, I partnered with Nemo Design and Man Crates to capture the essence of their “However You Dad” campaign. We set out to celebrate the real, quirky, and authentic moments that make dad life unique—whether it’s the wins, the fails, or everything in between. Inspired by the bold, cinematic style of Nadia Lee Cohen, we wanted each shot to bring a fresh, unexpected twist to the typical “man product” photography.
Through playful and carefully crafted product shots, we told the story of what it means to “dad” with Man Crates. From BBQ and whiskey to golf and exotic meats, each image reflects a unique experience, showing that these crates are more than just gifts—they’re part of the everyday adventures that dads dive into, however they do it.
Agency
Nemo Design
Art Director
Mariah Archer
Stylist
Peggi Jeung
Post
Steve Temple
Behind the scenes
To seamlessly switch between stills and stop-motion shots, we rented the ultra-bright Aputure 1200d light. Its powerful output allowed us to maintain consistent lighting across both mediums, bringing vibrant energy and precision to every frame. Perfect for capturing all the quirky details of our Man Crates Father’s Day shoot!
We kept the set clean and simple for this shoot, with a straightforward lighting setup: a key light positioned upper-left and a large 12x fill directly behind the camera. This setup gave us the perfect balance of depth and even lighting, allowing each Man Crate to pop while capturing all the fun details.
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