styledegen e-comm & lifestyle
Crypto moves quickly, so Styledegen needed top-quality images as fast as possible. We set out to create a full library of ghost mannequin e-commerce and lifestyle photos for their bitcoin-themed shirts, hoodies, jackets, pants, and accessories.
Success on a high-volume shoot like this comes down to the pre-game. We dedicated a full day to pre-lighting, allowing us to power through 3-days of e-comm, and a final lifestyle day across three sets. Even last-minute logo changes didn’t slow us down; we pivoted to handle 31 logo swaps in post-production to ensure the branding was current. It’s a reminder that with meticulous planning and a little improvisation, you can deliver premium results at startup speed.
The Breakdown:
The Assets: 126 e-comm images, 13 lifestyle heroes, 31 logo swaps.
The Schedule: 1 pre-light day, 3 e-comm days, 1 lifestyle day.
The Turnaround: E-comm assets delivered in less than a week.
Production
Steve Temple Photography
Stylist
Nancy Wright
Retouching - Lifestyle Imagery
Jeremy Kelty
Behind the scenes
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