For this project with SquareTrade, the objective was to create authentic visuals that showcase the genuine value of product protection to Costco shoppers. We focused on capturing genuine and relatable moments where SquareTrade’s coverage truly makes a difference.

Inspired by the shared trust in the blue tones of both brands and the sleekness of reflective aluminum, we crafted a modern aesthetic. Every shot, from washing machine overflows to cracked screens, tells a story that resonates with everyone. To achieve this authenticity, we meticulously designed scenes featuring damaged products, building a custom asset library that effectively highlights what SquareTrade covers.

This project, like all my work, was approached with precision, authenticity, and collaboration. We held extensive pre-production meetings to address every detail, from surface treatments to the storage of hundreds of pounds of ice. The result is a campaign that we are incredibly proud of, confident that it will deeply connect with Costco’s audience.