During a meeting at the Sorel offices, we had just finished discussing another shoot when the creatives presented me with an intriguing image questioning whether or not it was possible. With excitement, I confidently exclaimed, "Hell yeah, we can make this happen!"

The core of the creative concept was "illuminate," which provided an excellent starting point for our collaboration. Embracing spontaneity, we granted our talented makeup artist complete artistic freedom, resulting in a superabundance of body glitter that would forever leave its mark in the studio space. For added visual impact, we used a smoke machine to capture dynamic smoke assets that could be seamlessly incorporated in post-production.

 The final deliverables called for both horizontal and vertical aspect ratios, which proved to be a challenge for our models as they had to strike horizontal poses while keeping their feet in a consistent position. Nonetheless, we embraced the task and committed to achieving remarkable results.