Having previously photographed the Lillard1 basketball shoe, I was thrilled to once again capture the Adidas Lillard3.

Understanding the importance of alignment with campaign creative, we created a brightly lit atmosphere that would allow for seamless integration of the photography.

Hero imagery was orchestrated to naturally fade into a blur, effectively drawing attention to the main shoe set against an army of footwear. We strategically introduced spacing between the stairs to allow for a smooth and gradual loss of focus. With a little on-the-spot apple crate improvisation to the large stairs we had constructed, we hit the desired proportions for the final shots.

 Extending the tone set by the hero creative, we captured an overhead perspective of the main hero overalls and details, resulting in a captivating set of images marked by bold shadows and brilliant illumination.