If you’re not having fun photographing beer, you’re doing it wrong. Capturing Widmer Brothers packaging was a blast!

Our project shot list was long and came with a stop-motion twist. More than just a fun trick, we used the stop-motion technique to develop an engaging narrative, illustrating the happiness that comes with sharing a beer. Meticulous planning went into each campaign image and the creation of a continuous lighting setup to ensure seamless transitions between capturing stop-motion sequences and still photographs.

Switching back to the strobes, we completed the shoot with a full set of product heroes. Soft shadows accentuate the lines of the cans, showcasing their intricate designs. And the bottles and pours are lit with a warm, welcoming glow, that I like to call “drink me lighting”.